Giving Thanks: Let’s Talk about Gratitude During the Pandemic…

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” - John F. Kennedy

Thanksgiving is the perfect time for us to take a second, look around, and reflect on the people, places, memories, and moments that make our lives so special. Every year, we come together with our family and friends to give thanks for who we are and where we are today. There is no better time for reflection and introspection.

2020 has been quite a year.

Just take a second and let this past year sink in. The tragedies. The difficulties. And more importantly, your perseverance on a daily basis.

For those who have remained healthy and remain survivors of this terrible pandemic, it is a time to be grateful. It is also a time to remember those that are no longer with us because of COVID-19.

Businesses -- small and large, from tech to real estate -- have also been greatly impacted. For those that have been fortunate enough to hold onto their jobs or find a new professional home, it is a time to be grateful. There are many individuals that are not as fortunate. For them, it has been a constant struggle to balance finding a new job and providing for their families. In some cases, people are dealing with issues related to their home.

The Power of Gratitude and Appreciation

Every year many of us around the table ask:

“What are you grateful for? Or what are you thankful for?”

These are such powerful questions.

We encourage you to take a moment with us to think about everything in your life -- big and seemingly small -- that you could be thankful for. After all, it’s what thanksgiving is all about. And just through our awareness of appreciation, we are able to reveal how much of a miracle it is to be alive.

For those feeling angry, gratitude is a cure to anger -- you cannot be grateful and angry at the same time. So if you are spending time with loved ones on thanksgiving just notice all there is to appreciate.

“What could you choose to be happy about? Who could you thank this year?”

Think about what would happen if we chose to be grateful for the gifts, the challenges, and everything that life offers. What if we shifted our perspective to see that everything in life is happening for us, not to us?

We and many of the world’s leading experts in this area truly believe that it opens up a new world of possibilities and fulfillment.

What are we thankful for at CF Capital?

It is probably best to answer this in bullet points:

  • Health: After the year we’ve all had, it seems more appropriate than ever to be thankful for our health. We are very fortunate to be healthy today and we are grateful that our families, our team, and our partners have remained healthy.

  • Our Families: At the core, we are a team of family-oriented individuals. There is nothing like family. No matter what, our families have been and always will be there for us. We are grateful to have them and appreciate everything they do for us.

  • Our Partners: Our brokerage partners, our property management partners, our financial partners, our legal partners, our consultants, and of course, our team — we are lucky to have you. We are blessed to share our adventure with you all. Thank you.

  • Our Careers: We are extremely fortunate to have careers in doing something that we love. Many people call it “work.” We don’t think of it that way. Our careers have brought us so much joy and fulfillment in our lives that we couldn’t imagine life without real estate. For those reasons and many others, we are grateful.

  • Our Readers: Loyal and continuously growing, our readers bring us happiness every day. We enjoy our regular engagements. We are also extremely glad that you all have decided to follow us and learn about our passion and the thing we take pride in doing on a daily basis. The CF Capital team is grateful to have you and we would like to thank you, once again.

  • Nurses: Arguably the most thankless job. We cannot even imagine the battles that you have all been through this year — fighting for others lives and pushing through exhaustion while doing your absolute best to stay healthy yourselves. Without you, where would we be today? You are our heroes. So we would like to graciously say, “thank you for everything you do.”

  • Soldiers: Sometimes we forget about those that are brave enough to risk their lives to fight for our freedoms. As we speak, there are soldiers away from their loved ones on thanksgiving, sacrificing so much for all of us. We would like to take this time to show our appreciation for everything that our soldiers do, and say thank you.

We could go on and on.

So let’s choose gratitude this Thanksgiving. Share with those you love and the people around you what they mean to you. Don’t wait until the gifts of life are gone to appreciate and be grateful. “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.”*

This year, for those fortunate enough to gather with loved ones, truly cherish the moment. We know we will.

Happy Thanksgiving!

-The Team at CF Capital

*A quote by Oprah Winfrey

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